Is great web design that important? Why does it matter how it looks as long as it works, right? Many people still ask this question, however, looks do matter in case of websites. A visitor to your site will instantly perceive the quality of your services or products based on how your website looks.
A visitor will be interested and explore your site if it is appealing and easy to navigate. You are marketing yourself and your business to the world over the Internet and it is important to look your best.
Why Bad Web Design Can Compromise Business
1. A website with a bad graphic design is often the first impression someone will have of your firm. You may have a nice sign, a pleasant reception area, perhaps your employees dress professionally. But if a visitor goes to your Website first, they won’t see any of it.
2. A site with text that is dated, at best, lets people know you don’t keep things up to date. At worst it may continue to promote an image or message that you no longer wish to present.
3. A site with bad functionality can drive a visitor away in frustration. It’s unlikely the visitor will come back, either to your Website or to your office. Broken links, images that never load, forms that ask for information but don’t deliver, back-buttons that won’t go back, all cause people to click away as quick as they can.
4. A website that makes promises will cause great problems if you don’t deliver. Do you offer products, mailings, or newsletters? Do you promise information, instructions, prices, or answers to great questions? If you do, and people come to your site and navigate, register, or order, then you will look bad if you don’t deliver.